• Hotel Signage
  • Hotel Outside at Night
  • stationery
  • website
  • brochure

Evergreen Hotel

The Evergreen Hotel is a new boutique hotel in downtown Vancouver. Located in the historic Gastown area of the city, it offers a place for the adventurous outdoorsy traveler who’s looking to stay in the heart of the city. To meet the needs of this target audience, The Evergreen hotel aims to bring the natural beauty of Vancouvers outdoors to the rooms of the hotel’s visitors.

The project involved coming up with various possible art directions, logo designs and a brand identity and personality. After the Research and Design phases of the project, the next step was to generate assets and create mockups that reflect the hotel brand.

Moodboard

water & wood moodboard

Brand Strategy

BrandPyramid

Logo Concepts

Logo Exploration

 

  • November 2012
  • Branding
  • Communication Design
  • Logo Design
  • Art Direction